Title and Author: The E Code by Joe Vitale and Jo Han Mok
Synopsis of Content:
These two internet entrepreneurs wrote a book by only writing a bit of it. They solicited articles from various other internet marketers and then assembled them all together in a single book. The book contains 44 chapters, some only two or three pages in length, others longer. Of these Vitale and Mok only wrote or co-wrote 10. The other 34 were submitted by others. The book focuses on various internet marketing strategies. For the person new to internet marketing the book is a great introduction to many ideas that for the most part have been around for awhile. A couple articles are actually a bit dated. A few things are really fresh. The authors in part use the very book they are writing as a big lesson on how to collaborate with others to quickly create a useful information product to sell. They therefore “wrote” the book in a few hours. In reality they are more editors and compilers than authors and this is not a new concept in the publishing world. The book ends with a self styled “bonus” set of chapters by marketer Terry Dean. These may be the most valuable part of the book. Unless you are a highly experienced internet marketer you will learn a lot reading through these articles even though you may find some of the materials on newspaper advertising of little use.
Over all the book is well done. It is easy to read. Most of the chapters are short and to the point. They use lots of lists and sub-headings to keep you organized.
Notes on Author:
Joe Vitale has been around for a long time as a copy writer and marketer. He was a featured “teacher” in the movie and book called The Secret. Mok is a student of Vitale and now a business partner.
Three Great Ideas You Can Use:
1. You can work with others on an internet project, thereby reducing the workload of each participant and pooling talent and information to provide a better and more marketable product. This is the chief lesson from this book – the value of collaboration and joint ventures.
2. Terry Dean’s articles on affiliate marketing at the end of this book are great. You can learn a lot of basic affiliate marketing information from these chapters.