Bulk SMS is a mobile messaging service that lets entrepreneurs and companies send SMS in bulk quantities to thousands of customers quickly and effectively. It is often used in the marketing industry for conveying information such as special offers, discounts and freebies to customers.
Among the different types of messaging services, Short Message Service (SMS) is a handy service that is simple, fast and reliable. Sometimes, we are unable to contact a person through a call and we might have to try several times to get access to them. Under such circumstances, a simple SMS might convey the information effectively without the need for wasting time.
Due to its cost effective and reliable features, a large number of entrepreneurs have already started to use short message service as an effective marketing tool. The concept of sending messages in bulk has now become a popular marketing strategy among entrepreneurs. Usually, SMS Marketing is BULK SMS defined as a form of mobile marketing that uses SMS as an effective tool for promoting products and services.
As per statistical analysis, marketing through SMS improves deliverance rate from 20% to 70%. In Comparison to TV, radio and direct mail, Short Message Service deliverance rate is much higher. Over 90% of Customers are liable to open SMS and the reason is that mobile has become a trusted companion for customers and it is always with them.
Unlike other advertising strategies, you might not have to dedicate your time for promoting your products using Short Message Service. All you have to do is just find a reliable software for sending SMS to thousands of potential customers in time. Sending bulk SMS is not just an affordable marketing option but it saves time, generates immediate sales and improves the customer relationship.
In today’s competitive business arena, you need to have a regular interaction with the customers to avoid losing potential customers. Bulk SMS serves this purpose by conveying customers about the launch of new products, services, special offers and other important updates on regular basis. One of the important advantages of bulk SMS service is that you might not have to send individual messages for each customer. You can send an important update to thousands of customers throughout the world in just a single click.
As the short message service is gaining recognition in the marketing arena, some organizations have even started to create bulk SMS sending software to help companies and individuals to enhance business productivity. Companies can also purchase the Bulk SMS software that offers a wide range of functionality such as customizable speed options, multiple routing and load banners.
Nowadays, you can make use of either bulk SMS service providers or bulk SMS software to boost your business productivity.